Altha BV (a Dutch limited liability company) is the holding company for Joost de Valk & Marieke van de Rakt. It owns the majority of shares in Yoast and several other investments. Altha Consultancy, a full daughter of Altha BV, is the vehicle used by Joost for his consultancy efforts.

Marieke van de Rakt

Marieke obtained her Ph. D. in social sciences at the Radboud University in Nijmegen, specializing in criminology. She went on to teach and consult in several institutions before joining her husband Joost at Yoast. She is now the Chief Strategy Officer for Yoast and heads up Yoast Academy, in which Yoast creates online courses about SEO.

Joost de Valk

Joost is the CEO & Founder of Yoast. Before founding Yoast he had a career in several digital marketing agencies in the Netherlands. He’s been consulting on SEO for more than years, with a leading role on some of the largest SEO projects in the world through Altha Consultancy.