Altha BV (a Dutch limited liability company) is the holding company for Joost de Valk & Marieke van de Rakt. It owns the majority of shares in Yoast and several other investments.

Marieke van de Rakt

Marieke van de Rakt

Marieke obtained her Ph. D. in social sciences at the Radboud University in Nijmegen, specializing in criminology. She went on to teach and consult in several institutions before joining her husband Joost at Yoast. She is now the CEO at Yoast.

Joost de Valk

Joost de Valk

Joost is the Founder & CPO of Yoast. Before founding Yoast he had a career in several digital marketing agencies in the Netherlands. He’s been consulting on SEO for more than 12 years, with a leading role on some of the largest SEO projects in the world.